To the satisfaction experienced by the listener process metamorfose Radio Gloria Paramitha who started his life through AM, and joined berxodus with friends in the same boat moved into the path of promising penerimaanaudio FM stereo in the listeners ear.Radio Gloria Paramitha is now perched and flapping its wings at a frequency FM97.4 to prioritize services, both for the community of listeners and business partners with the motto flap in sandangnya NEWS AND MUSIC CENTER make Radio Gloria Paramitha as a center of information and entertainment that is always up to date with the hope to improve the lifestyle of the people listeners.Program events are mixed as desired audience and always give priority to local forces. And not just trying to attract attention of the public to hear, most importantly, meggiring them to use the products offered business partners.There is no other media that is able to match the speed of the touch consumers like radio. Strength of radio listeners appear with their involvement, the program of traditional events, topics of local, and presentation of local information to listeners is needed.despite the pros and cons of the phenomenon, certainly, the pesikolog social and mass communication researchers have long known that psychologically ads can motivate behavior and change what is previously merely a desire (wants) to needs (needs). Even further, the ad can create a new willingness by constantly moving the hierarchy of consumer needs.Towards achieving the target of only one answer that comes to mind we are GLORIA PARAMITHA 97.4 FM which can be enjoyed at home, ditepat work, in a car, even a coffee diwarung denagn not abandon everyday activities.GLORIA 97.40 PARAMITHA FMThe only radio Lumajang region that consistently pack the information entertaining and informative entertainment